Toy Fair Pt. 15

This is one of the coolest accessories that I’ve ever seen produced by The LEGO Company. My mom probably would have agreed to buy this in about two seconds. What is it? It’s the Block-O-Dile™. What does it do? It eats bricks. Yes, it eats bricks. There’s a roller in the mouth that spits bricks into the body cavity as you roll it along the floor. I’m not sure how well it works on smaller stuff like TECHNIC® half-bushings, though.

Much like it’s smaller, older brother, DUPLO® gets a basic tub this year. Oh yeah, and the brand name will once again feature prominently on the packaging. Apparently a huge volume of sales were lost last year when parents were unable to find any products with the DUPLO logo on them.

Team Construction is a somewhat more specialized set, with a front-end loader, a dumptruck, and a pair of guys wearing hard-hats.

Bob’s been replaced by Dora the Explorer this year. Four sets are in the series debut. Dora’s Treasure Island comes with a treasure chest that would impress even a MATORAN, while Diego’s Rescue Truck comes with…well, a truck. Both Dora and Boots at Play Park and Dora and Diego’s Animal Adventure come with a variety of playground equipment

A completely new product line is being introduced this year. As DUPLO is to System, so QUATRO™ is to DUPLO. These bricks are gigantic (in the left image you can even make out some comparitively tiny DUPLO bricks on the upper shelf). They don’t really work with basic System bricks due to scale issues, but DUPLO bricks work as a bridge between the two lines. Made for smaller hands to manipulate, they are formed in a different, softer, more child-safe plastic than the basic ABS bricks, so they’ll release a bit easier. After all, 1-year olds don’t have tremendous grip-strength when dealing with objects this big, and you don’t want them getting injured on sharp corners. There are three different sets (Basic, Medium, and Large), and the claim is that the largest 75pc set will stack taller than a 2-year old can reach.

JACK STONE™ was introduced a couple years ago. Last year it became 4 Juniors™. This year it becomes LEGO® 4+. Unlike with DUPLO, the brand name isn’t so ingrained in modern culture that this name-switching shouldn’t be massively harmful, but hopefully they’ll get it figured out. Ironically, while the line started with Jack, the only stuff he appeared on at Toy Fair were a clock, watch, and imprisoned inside a toothbrush head, all of which appear to be at least a year old.

Jack’s police friends return, even if he doesn’t. One drives the go-cart-sized Speedy Police Car, and two more hit the high seas in the Turbo-Charged Police Boat. Aquatically inclined kids might be interested to know that the latter comes with a battery-powered motor unit.

I’d make a joke about a cowboy and an Indian here, but disco is just plain wrong. Anyways, once you’re done building the Loadin’ Digger and the Outrigger Construction Crane, you can use them to help build other stuff. Or something.

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