Available only for new LEGO® VIP members (boo), signing up for the free membership will get you a shiny VIP minifigure keychain. You need to wait for a code to use on a purchase to receive it, so it’s not quite as simple as signing up. VIP memberships accumulate points on your purchases with The LEGO Group to claim as coupons on shop.LEGO.com or in your local LEGO store. Looks like December 31’st is the last day to take advantage of the free keychain.