With some papercraft sorcery and a rubber band, the marketing department at the LEGO® Company has created a 14 sided spherical polygon that self assembles from a flat-pack form inside the envelope. It snapped into it’s intended form with such force that it launched out of the envelope, giving me a good scare. If you carefully examine the envelope and the polyhedral cardboard, they each have been engineered for the sake of catching you by surprise, one side of the shape even has air holes to allow it to take shape more quickly, or so I think. Maybe I was surprised a little more than was intended, but clearly The LEGO Company wanted to make sure you didn’t forget about this new pick-a-brick feature.

To be specific, they are promoting a new Pick-A-Model experience, in which you choose from a number of small sets for $4.99 USD each. They advertise a new series of sets about every three months. I’m not sure how the $4.99 pricing will work out, I’m not a frequenter of the pick a brick wall but I imagine nothing is there to stop you from filling up a large pick-a-brick cup all the way to the brim with enough parts to build one each of most mini-models. The eight I see on the polyhedral look like they could fit in one $15-ish cup with room to spare. Maybe the whole thing is just to get your kids to notice the wall itself and up-sell you to the cup, and if you just buy the one, they certainly aren’t losing money on that many parts for $4.99.

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