Rupert Widdicombe, writing for The Guardian in an article last week picked up by Reuters news service and reprinted in publications like The Sydney Morning Herald , reveals some important gems about BIONICLE®: BIONICLE was the number one LEGO® product in 2003. BIONICLE accounted for about one quarter of “LEGO’s turnover” last year. And perhaps most interesting, he quotes Leah Weston (familiar to long-time MoD readers as Senior Producer for BIONICLE.com ) noting that “the BIONICLE story is planned out for the next 20 years.”