MoD reader Adam Cochrane said that he read in his local paper that BIONICLE™ won an award for being best Toy Of The Year, but he didn’t give many details beyond that it beat out Harry Potter. I did a search and after digging through the results for a while, I found out that BIONICLE™ is actually up for TOTY awards from two different sources.

The British Association of Toy Retailers has already announced their winners , which I’m guessing is what Adam read about in the newspaper, though I don’t see a Harry Potter nomination anywhere on the list. Also of note is that they awarded LEGO® with their Toy of the Century award.

Stateside, things are a little more complicated. The Toy Industry Association have announced their nominees for the second annual T.O.T.Y. awards, and BIONICLE™ has received three nominations for Boy Toy of the Year , Most Innovative Toy of the Year , and Best Marketing Campaign of the Year . Winners will be announced on February 9 at the start of the New York Toy Fair event.