Quoted from an email message from the LEGO® Company; “October is DOUBLE Points month for VIP Members, meaning that it is a great time to earn rewards on some fantastic new releases, like the LEGO® Universe DVD, and the LEGO® Harry Potter™ sets.” The VIP program is free, and it gives you points when buying products from the LEGO Company, that you can turn around and spend on more LEGO products. .