E3 Press Kit

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Today we are able to share this disc given out to press at E3 in 2003 to promote the BIONICLE video game. It has been generously provided to us by BZPower user Slumber, who asked us to additionally thank thedoctorumbra on Instagram, and Illuminatus, who has provided most of the CDs in our archive.

It’s got quite a few goodies inside, including but not limited to:

  • New and better quality photos related to the game and Mask of Light
  • Some sales data for the toy line, rare to see
  • A video called ‘The Consumer’ that breaks down how LEGO perceived BIONICLE’s buying audience
  • The full “A Brief History of BIONICLE” video from the 2003 style guide, previously only available as a camera capture of a VHS playing!

Relevant contents of the disc will be integrated into the archive in due time. Until then, enjoy the CD!

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